Depth beats breadth
A company that solves one industry's problem completely is more valuable than one that solves many problems shallowly. Depth is what earns trust, usage, and a place in the daily workflow.
Pricing power
When software becomes mission-critical to how a specific business operates, it can command strong pricing. Buyers pay for software that clearly saves time, reduces risk, or makes them money.
Retention and expansion
Software embedded in a workflow is hard to remove, which keeps churn low. From there, a business can expand — into adjacent workflows, more users, and more of the same customer's spend.
Small markets are rarely as small as they look
A niche with deep pain and good economics compounds into a large business over time. Ardilawn builds vertical software and marketplaces on this logic, including Sonaflo in measurement and several focused marketplaces.